The Sad Truth About Most Blog Posts
96.55% of web pages get zero traffic from Google.
Most blog posts are written based on what the author wants to write about. Not what anyone is searching for.
That's journaling. Not blogging.
If you want traffic, every blog post needs a keyword strategy.
The Blog Keyword Process
Step 1: Find Information-Intent Keywords
Blog content serves informational intent. Focus on:
Step 2: Filter for Realistic Difficulty
New blogs should target KD under 20. Established blogs can go higher.
There's no point writing a beautiful article about a keyword you'll never rank for.
Step 3: Prioritise by Business Relevance
Not all informational keywords are equal.
"How to choose CRM software" is directly relevant if you sell CRM.
"How to tie a tie" is not (unless you sell ties).
Every blog post should attract people who might eventually become customers. Even informational content should serve your funnel.
Step 4: Plan Content Clusters
Don't publish random, disconnected posts. Group related keywords into topic clusters and build content systematically.
Step 5: Check for Existing Content
Before creating new content, check if you already have a page that covers (or could cover) this keyword. Sometimes updating an existing page is better than creating a new one.
The Blog Traffic Formula
Consistency + keyword targeting + quality content + patience = traffic.
There's no shortcut. But there IS a system. Ahrefs' keyword research methodology is one of many frameworks that can guide your blog topic selection.
We've built 500+ campaigns where blog content drove the majority of organic traffic. The common thread? Keyword-driven topic selection. Every single time.
Start With a System
SEO Checkup gives you the 113-task system for building an SEO-driven blog. Free. No credit card. 30 seconds.