Stop Creating Content You Already Have
Here's a fun exercise.
Search your own blog for "SEO tips."
Found 7 posts all saying basically the same thing?
Yeah. That's what happens without a content inventory.
What's a Content Inventory?
It's a complete catalog of every piece of content you've published. Not just blog posts -- landing pages, help docs, PDFs, videos, everything.
Think of it as a library card catalog for your website. You need to know what's on the shelves before you order new books.
How to Build One
Export every URL from your CMS. For each piece, log the title, URL, publish date, content type, target keyword, and word count.
Drop it all in a spreadsheet or database.
Sounds tedious? It is. But it's a one-time investment that pays dividends forever.
What You'll Discover
Duplicate topics everywhere. Outdated pieces still getting traffic. High-performing content you forgot about. Pages with zero visits that are just dead weight. Once you see the full picture, you'll want to run a proper content audit to decide what to keep, update, or kill.
This is the foundation of every smart content decision you'll make going forward. Use Google Analytics to pull traffic data for each URL and identify your hidden winners.
Pair It With a System
Once you know what you have, use a content gap analysis to find what's missing, then make sure every piece meets SEO standards. SEO Checkup -- 113 tasks, 4 checklists. Free. 30 seconds to set up. No credit card.
Know what you have. Then make it work harder.