Stop Guessing Which Content Is Good. Score It.
"I think that blog post is performing well."
You think? You should KNOW.
Content scoring gives you an objective way to evaluate every piece of content. No gut feelings. No favorites. Just data.
How to Build a Content Score
Create a scoring model with weighted criteria:
Traffic score (25%). Monthly organic sessions relative to your site average.
Engagement score (20%). Time on page, scroll depth, pages per session.
Conversion score (30%). Conversion rate and total conversions from the page.
SEO score (15%). Keyword rankings, number of ranking keywords, backlinks.
Freshness score (10%). How recently was it updated? Is the information current?
The Scoring Scale
A (80-100): Star performer. Protect and promote.
B (60-79): Solid contributor. Minor optimizations could push it to A.
C (40-59): Mediocre. Needs a refresh or strategic update.
D (20-39): Underperformer. Major overhaul or consider merging with better content.
F (0-19): Dead weight. Prune or redirect.
Using the Scores
Run this analysis quarterly. Track scores over time. Identify trends.
When a B piece drops to C, investigate -- that's content decay in action. When a C piece gets refreshed and jumps to A, document what you did and replicate it.
Make sure your scoring includes on-page optimization. SEO Checkup -- 113 tasks, 4 checklists, free, 30 seconds. No credit card.
Pull your scoring data from Google Search Console for rankings and clicks.
Score your content. Then improve the grades.