A Picture Is Worth a Thousand Clicks
Google's own data says businesses with more than 100 photos get 520% more calls than the average listing.
And yet most GBP listings have... 3 photos. Maybe 5 if they were feeling ambitious that one time in 2019.
sighs
What Photos to Upload
Exterior shots. Multiple angles. Different times of day. Help people recognize your building when they pull up.
Interior shots. Show the vibe. Clean, professional, inviting.
Team photos. People buy from people. Show your crew.
Product/service photos. Before and after shots. Completed projects. Menu items. Whatever you sell, show it.
Action shots. Your team doing the work. This builds trust faster than any testimonial. Need more ways to build trust? Getting more Google reviews is the other side of this coin.
The Technical Details That Matter
Name your files descriptively. "dallas-roofing-contractor-roof-repair.jpg" tells Google what the image is about. This falls under the same on-page SEO principles that apply to alt text and file names across your entire site.
Geo-tag your photos before uploading. Use a tool like GeoImgr to embed your business coordinates into the image metadata.
Keep images between 720px and 3000px on the longest side. Google recommends 720x720 as a minimum.
How Many Photos Per Month?
Upload at least 5-10 new photos every month. This signals to Google that your business is active and engaged.
Hear me when I say this... freshness matters. A listing with 200 photos from 2021 isn't as powerful as a listing with 50 photos uploaded consistently over the last 6 months. Google's Business Profile documentation emphasizes keeping your profile active.
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