Your Keyword Spreadsheet Is a Graveyard
You did great keyword research. Then you saved it in a spreadsheet with 47 tabs, no labels, and colour coding only you understand.
Three months later, nobody (including you) knows what any of it means.
sighs
What Good Keyword Documentation Looks Like
The Master Keyword Sheet
One central document with these columns:
The Strategy Summary
A one-page overview that explains:
The Decision Log
Why did you choose these keywords? Why did you reject others? Future you (and your team) will thank you for documenting the reasoning.
Keep It Alive
Documentation that isn't updated is worse than no documentation. It creates false confidence.
Set a monthly reminder to update ranks, statuses, and notes. Use Search Console data to keep your documentation grounded in reality. Good documentation also makes the keyword handoff to your content team seamless.
The 500+ Campaign Lesson
The best-performing campaigns have the best documentation. Not because documentation causes results — but because teams that document well tend to execute well.
Discipline compounds. This principle applies to your entire SEO strategy.
Document Your Process
SEO Checkup provides structure for your SEO process. 113 tasks. Free. No credit card. 30 seconds.