The Inbox Nobody's Competing In
Every editor's email inbox is a warzone. Dozens of pitches per day.
But their LinkedIn inbox? Mostly empty. Or at least, mostly free of link building outreach.
That's your opening.
Why LinkedIn Works
The Approach
Don't lead with the ask.
Connect first. Write a personalized connection note: "Hey [Name], I love your work on [publication]. Your piece on [topic] was excellent."
Wait for them to accept.
Engage with their content for a week or two.
THEN send a message with your pitch. By now, you're a familiar face. This is the warm outreach approach at its best.
What NOT to Do on LinkedIn
The Power Combo
Email for scale. LinkedIn for high-value targets.
Use both channels together. If someone doesn't respond to your email, try LinkedIn a week later (or vice versa). This multi-channel approach is particularly effective for digital PR campaigns where you're targeting journalists.
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