Generic Pages Don't Rank for Local Searches
If someone searches "plumber in Austin" and your website has zero mention of Austin outside your contact page footer, you're not ranking.
You need dedicated local landing pages. Pages built specifically to rank for "[service] + [city]" searches.
What a Great Local Landing Page Looks Like
Unique title tag. "Emergency Plumbing Services in Austin, TX | [Brand]"
H1 with location. "Austin's Trusted Emergency Plumbing Team"
Location-specific content. NOT a copy-paste job with the city name swapped in. Real, unique content about serving that specific area.
Local references. Mention neighborhoods, landmarks, highways, and local institutions. "Serving the Mueller, East Austin, and Downtown corridors."
Embedded Google Map. With your GBP location pinned.
NAP block. Your full name, address, and phone number — matching your GBP exactly.
Reviews/testimonials from local customers. "Bob from Cedar Park says..."
LocalBusiness schema markup. Structured data that tells Google exactly what and where your business is. Our schema markup beginner's guide walks you through the implementation.
Come closer. Listen.
The businesses ranking in the local pack for "[service] in [city]" almost always have a dedicated, optimized landing page for that exact query. Not a homepage. Not a generic service page. A local landing page.
The 500-Word Minimum
Each local landing page should have at least 500 words of unique content. Google needs substance to understand and rank the page.
Don't fake it with keyword-stuffed fluff. Writing for SEO without being robotic is especially important for location pages. Write about:
One Page Per Location
If you serve 5 cities, you need 5 local landing pages. Each one unique. Each one optimized for that specific city.
Yes, it's work. But it's the work that separates page one businesses from page five businesses.
Don't Miss a Task
Local landing pages are one of 113 SEO tasks tracked in SEO Checkup. Free. No credit card. 30 seconds to set up.