Patients Google Before They Book
77% of patients use search engines before booking a doctor's appointment. Not referrals. Not insurance directories. Google.
If your practice isn't ranking, patients are finding (and choosing) your competitors.
The Medical GBP Essentials
Category: Be specific. "Dermatologist," "Orthopedic Surgeon," "Family Medicine Physician." Not "Doctor" or "Medical Center." Our GBP categories guide explains why this is the #1 ranking factor.
Insurance info: List accepted insurance in your GBP description and on your website. "Do they take my insurance?" is the #1 question patients have.
Appointment booking: Add your online scheduling link to your GBP. Patients want to book NOW, not call and sit on hold.
Photos: Clean, modern waiting room. Friendly staff. The doctor (looking approachable, not intimidating). Medical equipment (signals capability).
Reviews Are Your New Referral System
Patients trust online reviews as much as personal referrals. A 4.7-star rating with 200+ reviews communicates more trust than a diploma on the wall.
Ask at checkout. Follow up via text. Make it easy. Our review generation system guide has the exact automated flow that works for medical practices.
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Yes, HIPAA adds complexity. But asking for a review doesn't violate HIPAA. The patient chooses what to share in their review. Just don't reference their condition in your response.
Medical Content Strategy
Healthcare Citations
Get listed on Healthgrades, Zocdoc, Vitals, WebMD, RateMDs, and your state medical board directory. These carry significant weight for medical local SEO — our industry-specific citations guide covers every healthcare directory. Google Search Console will help you verify your pages are being indexed properly.
Build the System
SEO Checkup — 113 tasks, free, no credit card, 30 seconds.