An SEO audit sounds scary. It's not. It's just a systematic check of your site's health. Here's how it works.
Would you drive a car for 3 years without a service?
Of course not.
So why are you running a website for 3 years without checking if anything's broken?
An SEO audit is just a service for your website. You check everything, find problems, and fix them.
Nothing scary about it.
What an SEO audit covers
Technical audit
Is Google crawling your site properly?Are there broken links or redirect chains?Is your site fast enough? Check with PageSpeed Insights.Is your sitemap correct and submitted?Are there duplicate content issues?Is your site mobile-friendly?On-page audit
Do all pages have unique, optimized title tags?Are meta descriptions compelling and present?Do pages have proper heading structure?Are images optimized with alt text?Is content thin or duplicate on any pages?Off-page audit
What's your backlink profile look like?Are there toxic links pointing to your site?How does your link profile compare to competitors?Content audit
Which content is performing? Which isn't?Are there content gaps you should fill?Is old content outdated and hurting you? Time for a content refresh.How often to audit
Full audit: Quarterly or after major site changes.
Quick checks: Monthly. Focus on crawl errors, page speed, and new broken links.
The 113-point audit
Rather than building your own audit checklist from scratch, use SEO Checkup.
113 audit points. Organized into 4 checklists. Each one has a priority level and a step-by-step tutorial.
It's a comprehensive audit framework built from 500+ campaigns and 20+ years of experience.
Free. No credit card. 30 seconds.
Stop guessing about your site's health. Start knowing.