Writers Need Numbers. Give Them Yours.
What happens when someone writes "according to recent statistics" in a blog post?
They Google "[topic] statistics" and link to whoever shows up first.
If that's your page, you win links on autopilot. Forever.
How to Create a Statistics Page
Step 1: Identify your niche's most-searched statistics queries. Use keyword research to find "[your niche] statistics" search volume.
Step 2: Curate 30-50+ statistics from reputable sources. Cite everything properly.
Step 3: Add your OWN original statistics. This is what makes your page linkable instead of just another aggregation. Our guide on original research for backlinks shows you how to generate this data.
Step 4: Organize by subcategory. Make it scannable. Writers are in a hurry — they need to find the right stat FAST.
Step 5: Update it quarterly. Outdated stats pages lose their value quickly.
The Compounding Effect
A well-executed statistics page earns links passively for years. Writers find it via Google, grab a stat, link to you as the source.
No outreach required.
We've seen single statistics pages earn 100+ organic backlinks over 18 months. Moz's domain analysis can help you track how these links boost your overall authority over time.
The Secret Ingredient
Your own original data. Anyone can curate stats from other sources. But when you add stats that ONLY exist on your page, writers MUST link to you to cite them.
That's the moat.
Track your stats page performance at SEO Checkup. 113 tasks. Free.