Stop Writing for Everyone. Start Writing for Somewhere.
Generic content competes with the entire internet. Geo-targeted content competes with the businesses in your area.
Which competition would you rather face?
What Geo-Targeted Content Looks Like
It's content that's specifically created for a defined geographic area. Not content with a city name awkwardly stuffed into it.
Good: "5 Signs Your San Diego Home Has Foundation Issues (And What Causes Them in Coastal Soil)"
Bad: "5 Signs Your Home Has Foundation Issues" with "San Diego" shoved in 47 times.
See the difference? The good version is genuinely useful to San Diego homeowners. The bad version is a generic post wearing a San Diego costume. Good local keyword research helps you find these geo-specific angles.
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Geo-Targeting Strategies
Climate and weather angles. Every region has unique weather challenges that affect your industry.
Local regulations. Building codes, permit requirements, zoning laws — all location-specific.
Local data and statistics. Use local census data, housing market stats, or demographic info.
Local landmarks and references. Mention specific neighborhoods, streets, and landmarks your audience knows.
Seasonal local content. Spring cleaning in the Northeast is different from spring in the Southwest.
The Internal Linking Play
Every piece of geo-targeted content should link to your relevant service page and local landing page. This passes topical and geographic relevance between pages.
It's a web of local authority. The more you build it, the stronger every page becomes. Search Engine Journal's local SEO guide has great examples of this internal linking strategy in practice.
Build It Right
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