Google Can't Read Your Mind. But It Can Read Your Schema.
Schema markup is structured data you add to your website's code that tells Google exactly what your business is, where it's located, and what it offers.
Without it, Google has to guess. And Google doesn't like guessing.
The Must-Have Local Schema Types
LocalBusiness schema. The foundation. Includes your business name, address, phone, hours, geo-coordinates, and price range. If you're new to structured data, start with our schema markup beginner's guide.
Service schema. Lists each service you offer with descriptions.
Review/AggregateRating schema. Displays star ratings in search results.
FAQ schema. Enables rich results for Q&A content.
Event schema. For events you're hosting.
GeoCoordinates. Exact latitude and longitude of your business location.
Implementation Tips
Use JSON-LD format. Google prefers it over microdata or RDFa.
Match your schema NAP to your GBP NAP EXACTLY. Same name, same address format, same phone number.
Validate your markup using Google's Rich Results Test or Schema Markup Validator. Google's local business structured data documentation has the full specification.
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Add schema to every location page, service page, and the homepage. Don't just put it on one page and call it a day.
Multi-Location Schema
If you have multiple locations, each location page needs its own LocalBusiness schema with unique NAP data and geo-coordinates.
Not Optional
Hear me when I say this... schema markup isn't a "nice to have" in 2026. It's a requirement for competitive local SEO. Our local business schema markup guide has copy-paste code examples to get you started fast.
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