Speed Is the Weapon
Newsjacking is the art of inserting your brand into a breaking news story with relevant commentary, data, or perspective.
When done right, it earns links from major news outlets covering the story.
When done wrong, it looks opportunistic and gross.
How to Do It Right
Step 1: Monitor your industry news obsessively. Google Alerts, Twitter/X lists, industry newsletters, Reddit. Know what's happening in real time.
Step 2: React FAST. You have a 2-6 hour window when journalists are actively seeking sources. Services like Connectively (formerly HARO) can surface these opportunities, but for true newsjacking, direct journalist outreach wins.
Step 3: Add genuine value. Don't just comment on the news. Add data, context, or a perspective that nobody else is offering. This is thought leadership in real time.
Step 4: Pitch relevant journalists. "Saw the news about [topic]. We have [data/insight/expert perspective] that adds to the story. Available for comment."
The Rules
The Payoff
One well-timed newsjack can earn links from 5-20 high-authority news sites in a single week.
We've seen it happen across our campaigns. The key is preparation meeting opportunity. Building a content strategy that includes rapid-response content makes newsjacking far easier.
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